Connection Is Powerful.

Connection can change what’s possible.

For people living with Alzheimer’s and those who love them, connection brings comfort, dignity, and reassurance — even when memories fade. A familiar face. A shared moment. A simple hug that says what words sometimes cannot. These connections are powerful because they remind people they are seen, supported, and never alone.

Connection is also powerful for brain health itself. Research shows that social connection can help reduce risk, slow decline, and improve quality of life — reinforcing that how we show up for one another truly matters.

At Ogilvy, we believe the same is true for creating impact.

When brands connect meaningfully with people, belief grows and action follows. For the Alzheimer’s Association, that means deeper, lasting relationships with donors, caregivers, advocates, and communities.

That’s why our approach is built without silos. By connecting audience intelligence, brand strategy, creative, media, and fundraising under one roof, we create a system that learns faster, works harder, and delivers greater impact.

Connection is powerful — between people, between purpose and action, and between the teams and capabilities that bring it all to life.